A cover shot is a single photograph portraying the essence of a place, event, product or person. They are typically used as header images, in carousels, as backgrounds or the likes.
A photo story is a series of photographs telling a story about a place, event, product or person. They are typically used on SoMe.
Videos for use on social media: Event videography, talks, time lapses etc..
New content formats, specifically for use on SoMe & web: Gifs, Boomerangs, Slideshows, Stop Motion, Screencasts, memes etc.
Small websites - microsites - for marketing, portfolio presentatation or small businesses.